FROM GLOBAL SPORTING SUPERSTARS AND CELEBRITIES TO YOUR FRIENDS AND NEIGHBOURS, PLANT BASED FOODS IS NOW A MAINSTREAM AND EXPECTING MEAL SOLUTION.
Vegans and plant-based eaters are no longer on the fringe of society and the exponential growth of veganism is showing no signs of slowing down, nor will it as the new wave of compassionate living takes a greater hold in society day by day. All vegan and plant-based related products and services are in high demand. In Australia alone, between 2014 and 2016, the number of food products launched carrying a vegan claim rose by 92% and Australia is the third-fastest growing vegan market in the world.
Vegans and vegetarians look set to make up a quarter of the British population in 2025, and flexitarians (occasional meat eaters) just under half of all UK consumers, while there’s been a 600% increase in people identifying as vegans in the U.S in the last three years, the number of people identifying as being predominantly plant-based is yet to be quantified but the impact of this probable figure is not something to ignore if you want to be on the radar for these discerning but also highly appreciative diners.
Big businesses are finally starting to take serious note of this new trend and way of life of people who live by vegan ethics and sustainability preferences. Large food chain store franchises are now offering vegan and plant-based versions of what they do or creating new menu items for this demographic.
Notable food giants such as McDonalds, Hungry Jacks, Starbucks, etc now offer vegan specified options. Naturally they get a lot of media attention by doing so and as such the trend-savvy millennials and passionate plant-based advocates post about these launches and even what’s coming soon in the vegan plant-based scene to their social media sites to support and congratulate these companies and share the news of plant-based alternatives with their likeminded groups.
Sharing of vegan and plant-based options goes right down to grass roots level eg the café on the corner, as there is still a deficit regarding alternatives to everyday food options. The congratulatory media sharing is a given and means that the business putting on new plant-based options will have the word spread by these dedicated vegan share-a-holics and advertising will naturally spread via them.